What Is My Brand's Entity Strength Score and How Do I Measure It?
Brand DNA is the entity-clarity engine for businesses that want to be understood and cited by AI systems. Get your brand entity strength score, AI citation likelihood rating, and a clear roadmap to knowledge graph identity.
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Your Brand Authority Metrics, Quantified
Brand DNA helps you understand how AI models see your brand by scoring entity clarity, identifying coverage gaps, and measuring citation likelihood. Instead of asking "Why isn't ChatGPT mentioning my brand?" and guessing, you get a structured entity scorecard with measurable data.
It analyzes your website, services, and competitor context to produce a profile of the real-world entities your brand currently owns, the gaps holding you back, and how likely AI systems are to reference you in relevant answers. The result is a Brand DNA Report — your baseline for authority measurement in the AI search era.
- Entity Strength Score: A 0–100 rating of how clearly AI models identify your brand
- Citation Likelihood: Low, Medium, High, or Very High AI citation rating
- Entity Mapping: Primary and secondary entities your brand currently owns
- Gap Analysis: Entities AI expects but doesn't find on your site
What You Get in Your Brand DNA Report
Six measurable outputs that tell you exactly where your brand stands in the AI search landscape.
Entity Strength Score
A score from 0 to 100 measuring how clearly AI models can identify, categorize, and understand your brand as a distinct entity. Higher scores correlate directly with greater AI citation likelihood.
AI Citation Likelihood
A rating of Low, Medium, High, or Very High that estimates how likely AI search engines like ChatGPT, Perplexity, and Google AI Overviews are to reference your brand when answering relevant queries.
Primary Entity Map
The core entities that AI already associates with your brand — the things your business is known for in the knowledge graph. These form your foundation of brand entity mapping.
Secondary Entity Map
Related topics your content covers that support your primary entities. These secondary entities strengthen your topical authority and deepen your knowledge graph identity across adjacent subjects.
Entity Gap Analysis
The entities AI expects to find on your site but doesn't. These gaps are the biggest opportunities to improve your entity strength and move from being ignored to being cited.
Key Strategic Insight
A single, clear next-step recommendation distilled from your full analysis. No generic SEO advice — one prioritized action to improve your brand's entity clarity and citation readiness.
How Brand DNA Works
Three steps from zero visibility into a complete brand authority measurement.
Enter Your Brand Details
Add your brand name, website URL, business description, services, and target market. The more context you provide, the more accurate your entity scorecard will be.
AI Analyzes Your Entity Profile
Our AI engine uses real-time search grounding to analyze your site — evaluating entity clarity, content coverage depth, and structured data quality.
Get Your Brand DNA Report
Receive your full Brand DNA Report with entity strength score, citation likelihood, entity maps, gap analysis, and one clear strategic insight to act on immediately.
Who Brand DNA Is For
Built for anyone who needs to know whether their brand is actually legible, authoritative, and citation-ready in the AI era.
Founders & CMOs
Get a credible, data-backed answer to "Is AI seeing my brand?" Use brand authority metrics to justify content investments and track progress over time.
Agencies
Show clients exactly where their entity strength stands and what actions will move the needle. Use Brand DNA reports as a tangible deliverable for onboarding and quarterly reviews.
Marketing Teams
Transform ambiguous "we need better SEO" conversations into concrete entity gap data. Prioritize content creation based on what AI actually needs to cite your brand more.
Frequently Asked Questions
Everything you need to know about Brand DNA
Start Your Brand DNA Analysis
Find out how AI sees your brand today. Get your entity strength score, citation likelihood, and a clear action plan — in minutes, not weeks.
No credit card required. Free plan + Pro at $49.99/mo.
Entity score improved by 34 points